Multi-year partnership integrates original sports betting content into premier hockey news coverage.
BetMGM announced today that it has been named the exclusive Sports Betting Partner of The Hockey News, pairing leaders in the sports betting and hockey media industries. Under the multi-year partnership, BetMGM and The Hockey News’ award-winning journalists will collaborate on print and video content, giving hockey fans unique insights into the game from a betting perspective.
“When looking for the best sports betting partner for our readership, trust and brand positioning were key factors,” said W. Graeme Roustan, owner and publisher, The Hockey News. “BetMGM is a trusted, well-known operator and we couldn’t be more excited to have found a long-term partner for our sports betting related content.”
Read the official press release here.